Health gives you the freedom to live the life you want to live.

That’s the heart of our mission: to nourish and inspire you to feel awesome every day, so you can give more to the people around you, and crush your own goals, too. To us, this is Genuine Health. We make all natural, science-based supplements that give your body the nourishment it needs for improved energy, nutrition, mood, cognition, movement, skin and gut health.

What we do matters

Health gives you the freedom to live your life to its fullest. To us, it starts with proper nourishment.

What we put in the bottle matters

We use only the purest, highest quality ingredients sourced from natural, sustainable sources.

Our people matter

Our people are the heart of Genuine Health and each team member brings their own passions and skills to help us grow together.

How we treat the planet matters

We recognize our responsibility to protect this finite resource and leave it better than when we found it.

A Note from Stewart Brown,
Our Founder & CEO

I love natural health. I have been in this industry since I was 16 years old and I cannot imagine anything more important that I could have dedicated my life’s work to.

In the mid 80s, I opened a health food store in the heart of the LGBT community in Toronto. Shortly after, the HIV crisis hit and my store, Supplements Plus, was in the heart of the epidemic. I learned a lot at that time – I was doing my best to help those affected and watched the community around me in crisis as friends were lost. It was an important time in history and it was an important time in my life, as it created the value system of what became Genuine Health.

At Genuine Health, we are so fortunate that we have the opportunity to change people’s lives every day, and we take that responsibility very seriously. What we do matters, what we put in the bottle matters, how we treat the planet matters, and providing you with the latest credible information matters, so that you can make the best choices for your health.

We’re passionate about looking at the latest research in nutritional science to drive innovation in our products. The most important thing to me is that the products that we create make a difference in your life, by giving your body the nourishment it needs to bring you more energy, vitality and overall health and wellbeing. When you have all these things, you can live your life to its fullest expression.

Our History of Firsts

  • First superfood formula!
  • First natural health company to do 9 studies on a superfood formula.
  • First with research-proven amounts of ingredients in formulas.
  • First to promote the benefits of phytonutrients and the benefits of food-based Supplements.
  • First with fermented supplements and the first complete fermented protein.
  • First with natural eggshell membrane, an effective natural approach to managing pain.
  • First natural health supplement company to become a BCorp, a worldwide organization that uses business as a force for good.
  • First to launch a superfood designed for the gut.
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Health gives you the ultimate freedom, the freedom to live your life to its fullest. We’re passionate about making natural health products that give your body the nourishment it needs to get there.

Stewart Brown Founder & CEO

Meet the Team

Nutrition and vitality isn’t just our business – we live and breathe it, too. Each team member at Genuine Health brings their own skills and passions to their job to help us all thrive together. Interested in joining our team?

Check out open positions.

BCorp Community

We are a proud BCorporation, which means that we are part of a community of companies that use business as a force for good. As the first natural health supplement company to become a B Corp, we believe it’s possible to work for healthier people and planet as we grow our business. Learn more.

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